We are all part and parcel to the marketing game, either because we are consumers (we all are), or because we need to draw consumers to our product – the words we write.
That means writers wield a double-edged sword. Creativity is at the tip. The sharp edges are an unnatural and often all-consuming need to write, and the haphazard, often frantic need to market that very writing that stirs our blood hot enough to boil our tea and coffee each morning.
I can’t tell you the secret to writing. Not even Stephen King can, although he tried in his excellent book On Writing. If you haven’t read it, you should. Its part biography, part apology, and part instruction. It’s the truth that we should all try to offer.
I’m also unable to tell you the secret to marketing, although I have a college degree in the discipline. Bummer.
What I can tell you is that the more you read write, the better you’ll get. Marketing is the same. If you don’t do any marketing, how will anyone see your work?
The more you read and learn about marketing, the more productive your advertising dollars will be. A little success begats bigger success. Keep lists, tallies, and be honest with yourself about your results. Repeat what works and drop what doesn’t. Beyond that, it’s up to you. Best of luck!
A few new marketing articles with things that work, and some that don’t: